Behind great achievements, you always find people who have dared to choose a special path.

Marco Lucchetta's path, ex- Soccer star and inventor of the Lemonbar, led him back to his origin and away from industrially manufactured products.

Marco Lucchetta the Lemonbar inventor

"In the form of the citrus fruit I found the perfect starting point for the construction of a mobile bar. As a model I chose nature itself. During my time as a student in California, the idea finally matured into a comprehensive business draft: Beginning with the origin of the fruit, going on to the manual processing, up to the experience of the unique taste - it is an ideology in itself. Nature for instance is unrivalled in purism, form and functionality; it has proved to be an outstanding designer." said Marco Luchetta

The first prototype was, at that time, built in co-operation with a craft enterprise. He then quite soon started to produce further bars himself. By this time, world-wide more than 60 Lemonbar franchise partner exist. The idea of an exceedingly successful Franchise system was born. In the simplicity, as so often, lies the secret of success.